prius plug in 2010 concept

The concept for the global launch of the Prius Plug-In was ‘Smarter Future Visionaries’ – to associate the Prius Plug In with Future Visionaries – leaders who are looking for sustainable solutions for cities, transportation, energy and architecture.

prius plug in 2010
strategic consulting

Articulate Design was hired by C2K in Los Angeles, who works for Toyota Global in Japan. Articulate provided strategic brand and marking consulting based on Toyota Scion Launch and Lexus Hybrid Living case studies (both are brands that Kevin George developed).