lexus hybrid living
brand positioning

Articulate developed a comprehensive branded eco marketing platform for Lexus hybrid vehicles. The branding platform included online
(www.Lexus.com/hybridliving), experiential events, video and print media to inspire, educate and help consumers experience the luxury eco design lifestyle that Lexus hybrid vehicles represent.

lexus hybrid living
brand narrative

The brand narrative of Lexus Hybrid Living will inspire you with the visionary artisans, chefs, architects, home and fashion designers, and
educate you on ways of integrating sustainable luxury into your own life.
Experience Lexus Hybrid Living through events and interactive tours to restaurants, boutiques, spas, hotels and more — destinations where eco meets extraordinary.

lexus hybrid living brand identity

Articulate developed graphic standards for the Lexus Hybrid Living brand to ensure consistency across all platforms, designing the Lexus Hybrid Living brand using subtle, rich, natural colors to transcend the vehicle and convey Lexus’ commitment to sustainable luxury.

lexus hybrid living brand experience

Immerse yourself in a new kind of eco luxury lifestyle that transcends the vehicle, offering you an array of eco luxury options from like-minded
visionaries in design, architecture, cuisine, fashion, health, beauty and
travel. Articulate has created a full brand experience, encompassing a
website, podcasts, Facebook, events, DVDs, music CDs, coffee table books, banners, and gifts such as custom-designed towels and tote bags.